Thomas Varekamp

The power of predictive marketing (and what it means for you)

The ability to predict customer behavior has never been more important.

The rise of the marketing scientist (2023)

and how you can start with data in your business

How to sell more using personalized product recommendations

By leveraging the power of data science

Read these 3 data science use cases in marketing

Data science is changing the we way we do marketing

The Billion-Dollar Blueprint Consultancies Use To Solve Data Problems (2022)

Consulting businesses earn BILLIONS with analytics work for clients. This is their exact blueprint in 9 steps.

I Used AI To Get 160.000 Impressions On Twitter

We live in strange times

The Most Powerful Way To Deliver Data Insights (2022)

The best way to communicate insights? Spoiler: not pdf reports.

My strategy for using data to attract, acquire and retain more customers

Use data people.

I left my corporate consulting job to chase the founder dream.

Why your SaaS business will fail without data

Data are essential for any successful organization.